Ottawa is buzzing about the upcoming Ottawa Business Summit, being held on February 3rd.
I’m excited to be speaking on a panel with Kathryn Schwab of PRceptive Communications, Kneale Mann of YouIntegrate, Arash Mahin of vdoLife and Jim Donnelly of the Ottawa Business Journal. There is nothing like collaboration and we each bring different perspectives on the practical approaches to marketing and communications in the age of changing traditional media, the shifting landscape of new media and the muddy waters of social media.
We’ll discuss how business owners and managers should map marketing communications strategies to business objectives, choose the right tools to hit the right audience/customer, and look beyond the “band wagon” mistakes that many businesses are making. We offer valuable insights about traditional media relations and how it’s changed, why video is one of the fastest growing areas in marketing and what integrated marketing and social media really mean for SMBs.
So whether you are just starting a business or are an experienced marketer seeking different perspectives from a team who’s “been there, done that”—there promises to be some valuable takeaways that you can implement in your business right away.
Join us for this powerful one day event to gain a wealth of knowledge and feedback, direction and inspiration from keynote speakers and workshop experts that you don’t want to miss.
Closer to the event, we will post the Twitter #hashtags for the summit and be sure to tweet your thoughts/opinions/comments. We’d love to hear your feedback…!