I know I’ve sung the praises of Starbucks before, but bear with me again.

Last night I received this loyalty campaign:

starbucks_gold

And in so many ways, this is email marketing done right.

The subject line was compelling: “Karen, you’ve made it to the gold level! Let the free drinks begin!”

I opened the campaign almost immediately due to the personalization, mention of GOLD and FREE. Who doesn’t love that?

Also, the offer within with visual appeal, bold text, eye-catching bullet points and well-written content– was right on the mark.

This is email marketing done perfectly…love it!

Now, I’m off to collect my free upgrades and show off my flashy new gold card 😉