Judging by the influx of email campaigns into the MarketingHub mailbox over the past 24 hours, it seems that Canadian retailers are whole-heartedly embracing the U.S. Black Friday and Cyber Monday “shopportunities”.
Most of the campaigns have the same themes that their US counterparts have, which is based around “avoid the malls”, “shop in your PJs”, “no-hassle”, etc. What’s interesting is that Canadian retailers with no U.S presence are also offering up deep discounts, to compete for the eyeballs of the online shopper this weekend.
Many are offering no minimums for free shipping, in addition to extra savings off already-reduced collections.
Canadian retailers are putting up a good fight for the disposable income of consumers this season, with our dollar still going pretty strong.
One would assume their goal is to incent shoppers to spend the money online with them, vs US sites and prevent them from hopping in the car to cross-border shop at the outlets.
The free shipping and links to sale sections on their sites, coupled with the social media links, is extending their viral reach.
Now–get yourself to a mall, people–and do your part to stimulate our economy 🙂